Companies that allocate large budgets for promotion and sales cannot determine from which channels customers come to their campaigns, where they share their call center numbers. For the next campaign, the budget management cannot be done correctly. The Call Tracking system, of which Digital Exchange is an expert, determines exactly from which online and offline channels customers come to companies' call center numbers, while ensuring that the advertising budget is used correctly. At the same time, the performance of call centers increases with the Call Tracking system, the amount of sales made by companies increases, the company's resources are not wasted by using the budget locally, as the right advertisement reaches the right customer potential.
Despite difficult economic conditions, companies allocate large budgets to promote and sell their products and services. But most of the time, the result does not make the companies that spend important items happy. The answer to the most frequently asked question 'How will I control the return on the investment made' when setting out before the promotion and sale is often left in the air. Because companies cannot fully calculate the returns of the campaigns they direct consumers to their call centers. The organic link between the number of calls received, the amount of calls answered, the quality of the conversations with the customer, the products and services promoted and how many sales are made cannot be established properly by companies due to the lack of available data.
Detailed Analysis Can Be Performed
Measuring the success of product promotion and sales campaigns, especially in online and offline areas, is of vital importance in terms of determining the target audience, reaching the targeted sales and moving to a profit position. In the days when the negative effects of Covid-19 on the economy continue to exist, it is very important that every penny of this precious budget allocated by companies for promotion and sales is spent correctly. This is where Call Tracking services come into play. So, how is this service provided? According to the data of Digital Exchange, which carries out influencer marketing for digital export in 126 countries of the world, Call Tracking service consists of a series of works that companies benefit from in many respects.
With Call Tracking service;
- Incoming calls to the phone in the system are reported
- From which ad source, where and when the call came from can be tracked. In this way, it is determined which source is more useful and data is generated for the creation of the future advertising strategy.
- Calls are recorded during conversation with the customer
- The number of calls from the website is analyzed and the potential customer is returned with the 'Call Me' feature.
- The call fulfillment performance of the company's sales personnel is measured
Detailed System Analysis with Code and Number Assignment
With the help of technology, the Call Tracking service enables companies to use their advertising budgets fully and effectively. For this purpose, dynamic IP numbers are assigned thanks to the script code on the company's web page, while diverting incoming calls to the company's phones. Thus, the special numbers of the people who enter the advertisement page are seen by the company. On the other hand, when the customer calls the announced number, they are directed to the company's call center, and all analyzes are made during these processes, thanks to the Call Tracking service. In offline channels, a single static number is assigned on a project basis for brochures, billboards or television radio advertisements by using fixed static numbers. And when there is a call to the panel from that number, an analysis is made from the project name, through which channel the customer came to the system.
The Performance of the Call Center is Inspected
According to the information given by Digital Exchange; Since companies allocate different monthly budgets for advertisements, they often cannot determine which advertising channel customers are using. Thanks to Call Tracking, it is possible to determine the customer's return through which advertisement channel given by the company. Thus, it is ensured that the budget is used correctly by determining which channels are less necessary for the company's monthly advertising expenditures. It also provides performance analysis. More e-commerce, tourism, health, automotive and real estate companies prefer to use Call Tracking service. Thus, these companies, which spend large budgets for advertisements, follow a more effective advertising strategy. On the other hand, the Call Tracking system, it can be easily applied to all business lines and the company's advertisement sales promotion efficiency is ensured. At the same time, another feature of Call Tracking is to measure the performance of the company's sales personnel to meet the calls, to determine the feedback and satisfaction offered to the customer. In addition, with Call Tracking, additional sales opportunities are created for the company by determining which customer segment the call center employees should reach while marketing. Thus, a performance increase is achieved for the call center, especially in sales. Again, with Call Tracking, it is possible to determine exactly how many people visit the company site. Identifying customer feedback and satisfaction. In addition, with Call Tracking, additional sales opportunities are created for the company by determining which customer segment the call center employees should reach while marketing. Thus, a performance increase is achieved for the call center, especially in sales. Again, with Call Tracking, it is possible to determine exactly how many people visit the company site. Identifying customer feedback and satisfaction. In addition, with Call Tracking, additional sales opportunities are created for the company by determining which customer segment the call center employees should reach while marketing. Thus, a performance increase is achieved for the call center, especially in sales. Again, with Call Tracking, it is possible to determine exactly how many people visit the company site.
Winning Companies Become
It is pointed out that advertising budget analyzes are indispensable for companies in terms of controlling this large expenditure item, while the ease of presenting all data simultaneously with the Call Tracking system is underlined. Since Call Tracking is the main actor in determining the channels of potential customers of companies, companies do not waste effort and money by spreading their promotional budgets to other channels. At the same time, thanks to the Click To Call feature of Google AdWords and Analytics, statistics cannot be accessed while tracking calls. It becomes impossible to reach numerical data from the panels that Google has allocated to companies. But with Call Tracking, customer analysis can be measured in the most accurate way. There are companies that win both in sales, performance and budget management.
