“Native” advertising, which is the rising trend of recent times in digital advertising, will be told by the international experts of the sector in the "Best of Content Marketing & Native Advertising" seminar organized by IAB Turkey and The Best Of Global Digital Marketing.
In the seminar designed to inform the digital world about innovations and developments in the market, Best Marketing International CEO Hando Sinisalu will provide information on content marketing in e-commerce, content marketing and big data, and the future of storytelling.
Brand Movers CEO and Native Advertising Institute Founder and CEO Jesper Laursen will talk about creating a content marketing strategy, measuring effectiveness in content marketing and native advertising; will give examples from the world and Turkey.
Gold of Mynet and Onedio; EngageYa's Silver; The promotional activities of the event, of which Ligatus and Reklam Native are the Bronze Sponsor, are carried out by SesliHarfler.
NATIVE ADVERTISING: DIGITAL VERSION OF ADVERTORIAL
“Native ” or native advertising, which can be described as the digital version of advertorial works in traditional media , enables brands to interact with their customers by telling their stories with educational and entertaining content. In native advertising, brand messages are placed in videos or articles in different media in accordance with the general structure of the media and are more effective because they do not interrupt the user experience. Native ads, which have the potential to spread virally, especially in digital media, enable consumers to encounter and interact with the brand in a natural way, away from the advertisement image, while consuming the content they are interested in.
The seminar, which will shed light on the rising trend of digital advertising through domestic and international examples, will be held at Hilton Bomonti on Wednesday, May 4, 2016 . IAB Turkey can be contacted at 0 212 245 44 96 for participation in the seminar, which will last a full day and the number of participants is limited to 90 people.
You can find the program of the seminar on the IAB Turkey website .
